World Twinkie Eating Championship at Bally's Casino Tunica Saturday, Nov. 8

 Joey Chestnut to defend his title in TV event 

TUNICA RESORTS, Miss. — A world championship will take place at Bally’s Casino this weekend in a televised live event that is guaranteed golden… and cream filled.

World Twinkie Eating Champion Joey “Jaws” Chestnut will seek to defend his sponge cake supremacy as he battles arch rival Matt Stonie and other competitive eating titans at the 2014 World Twinkie-Eating Championship taking place on Saturday, Nov. 8, at 1 p.m. at Bally’s Casino.

Winning is golden and cream-filled at this event.

Last year, Chestnut set a Twinkie-eating world record by consuming 121 Twinkies in six minutes – about one every three seconds. However, the 30-year-old veteran narrowly held off a fearsome challenge by Stonie, the 22-year-old known as Megatoad, in the annual hot dog eating competition and lost in back to back battles over poutine and pumpkin pie during the 2014 season. Looking to pull off an upset against – and take home the top prize of $5,000 – will be Adrian “The Rabbit” Morgan and Badlands Booker.

The Twinkie mascot is a popular fellow.

“It is an honor to host this world-class sporting event, and we are confident that Joey Chestnut will again make history, besting his 2013 world record performance of 121 Twinkies in six minutes,” said Eddie Llambias, vice president and general manager of Bally’s Casino. “The Bally’s World Twinkie-Eating Championship is the fastest six minutes in sports.”

ESPN3 will broadcast the event live from Tunica. ESPN also airs the Nathan’ Famous Hot Dog Eating Contest, held every July Fourth on Coney Island. This year’s contest delivered a 1.6 HH US rating and 2.8 million viewers on ESPN2, making it the highest-rated and most-watched contest telecast ever on the ESPN networks. ESPN3 also carried the U.S. National Buffalo Wing-Eating Championship this summer for the first time.

“The Twinkie is acknowledged throughout the competitive eating world as the most elegant possible delivery system for snack cake satisfaction, and our eaters are honored to participate in this contest,” said Major League Eating Chairman George Shea. “If it were up to MLE, the United States would adopt the Twinkie as a unit of measurement for deliciousness.”