Ribbon-cutting ceremony marks another milestone for West Memphis gaming center
General Manger Troy Keeping welcomed guests and dignitaries to the new facilities, including Arkansas Governor Mike Beebe, State Senator Keith Ingram, State Representative David Prior and Delaware North Companies’ Chairman and CEO Jeremy Jacobs. They were there for the ribbon-cutting ceremony at the entrance to Shine Blounge.
What Keeping and his crew have tabbed as “The Great Winovation” is now complete at Southland after months of hearing construction noises, walking around workers and watching games move. The official celebration began with the cutting of the ribbon.
Keeping said Southland guests can now enjoy the fruits of “The Great Winovation.”
The renovation includes a brand new Shine Blounge (a name coined by the folks at Southland for the bar and lounge and now trademarked), an expanded gaming space featuring a new player rewards desk, providing even greater service to Southland player, and a large, extended gaming floor bringing guests more than 200 new games.
The blounge serves a variety of signature “shine” drinks with such names as the “Shiner,” “Gitt-r-done,” and “The White Ghost.”
Governor Beebe addressed the crowd on hand prior to the ribbon-cutting, saying Southland has become a major attraction and is a benefit to the state and local community, generating tax revenue for important projects and creating more than 600 jobs.
Beebe said it wasn’t long ago that hard times existed at Southland. He said the rise of the West Memphis facility has been “Phoenix-like.”
Keeping thanked the Southland team for the hard work and Delaware North Companies for the continued support that made turnaround possible. “After five years, Southland Park is as great as it was when racing was the only game in town.”
Pictured below are scenes from the grand opening.
Also happening at Southland in August:
Beat the Heat! at Southland Park Gaming & Racing in August. Every day in August at 5, 7 and 7 p.m., 10 winners will be chosen to win the temperature of the day in freeplay. At 8 p.m., 15 winners will be chosen to win the temperature of the day in cash.
It’s cool in Southland, but you’ll want it to be hot outside for this promotion. The hottter the better!
Just come in and swipe your card at the kiosk or player rewards desk to be eligible. Southland will check the temperature gauge at 3 p.m. to determine the amount.
• On Mondays, Aug. 13, 20, and 27, Southland is home to Sizzling Seniors. Every Monday in August, player rewards members 50-plus who earn 50 points from 10 a.m. until 10 p.m. can swipe to pick a chip to win free play and prizes.
• Wacky Wednesdays continue in August. Drawings are every Wednesday at 2, 4, 6, 8 and 10 p.m. From now through Aug. 29, guests receiving a blackjack, a flush on three card poker and any trips won on Ultimate Texas Hold'em will earn a free entry into the drawings. Guests must be playing with his or her players card to receive the free entry. Guests drawn will be allowed to select an envelope where he or she can win various prizes.
• Shake, Rattle & Roll Spin to Win Tournament - As a kickoff to Elvis Week in Memphis, join Southland on Saturday, Aug. 11, to win your share of $5,000 in cash and free play in our Shake, Rattle & Roll Spin to Win Tournament. Register to play for free from 10 a.m. until noon. Tournament play is from noon until 6 p.m.
• RLC Million Dollar Series (Event 1) - Join Southland this month as the Best of the Best face off for one of the largest prize pools in Southland Park history. Qualifying rounds on Aug. 11, 16, 20 and 25, with the finals taking place on August 31. See Guest Services for details on this and other promotions.
• Early Bird Blackjack Tournaments are at Southland this month.
Calling all blackjack players, see an associate in the pit for complete details and information on how to qualify for Southland’s Early Bird Blackjack Tournaments on Saturdays in August, beginning at 10 a.m., with registration beginning at 9 a.m.
Win exciting prizes in Early Bird Blackjack Tournaments. First place receives $500 in cash, second place receives $300 in table vouchers and third place receives $200 in table vouchers.
Limited seating is available. See an associate in the pit for details on this and other promotions.
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